Our story

After nearly a decade of traveling around the nation helping other hearing aid dealers, Dan DeLong (our Founder) and his growing family were relocated to Arkansas.

As Dan puts it, “It didn’t take long for us to decide that Arkansas is where we wanted to call home.” So, in 2010 Dan purchased a hearing center in Hot Springs that would become the first Natural Hearing Center.

Since then, Natural has grown from a single-location business into the largest hearing aid dispenser in the state of Arkansas. Dan attributes our tremendous growth to our focus on company culture – specifically, treating staff and patients like family and always doing what is best for them.

Our core values

We believe in the power of better hearing.

A person’s ability to hear and understand can greatly impact their overall quality of life. We endeavor to help those with hearing loss live better lives through better hearing.

We believe in exceptional patient care.

Everyone deserves to be treated with compassion and respect. From initial contact to routine follow-ups, we strive to create genuine and lasting relationships with our patients during every step of their hearing healthcare journey.

We believe in being leaders in hearing healthcare.

The hearing healthcare industry is rapidly changing and we are relentless in our pursuit to stay ahead of the curve. From advancing strategic partnerships to investing in innovative technologies, we commit to always offering the latest products and services available.

We believe in always doing what is right.

Everyone deserves a company they can trust. Even if it means making less money, slowing company growth, or accepting responsibility, we commit to doing the right thing – every time.

Meet the #NHCDreamTeam

We are a family of like-minded professionals who have dedicated their lives to helping the hearing impaired. Each one of us shares a deep passion for hearing healthcare which stems from one simple truth – better hearing can be absolutely life-changing.​

Hearing Instrument Specialist

Rogers Clinic

Andrew Davidson

Patient Care Coordinator
Heber Springs & Searcy Clinics
Angela DeLong

Angela DeLong

Chief People Officer
Headquarters

Angela Johnson

Patient Care Technician
Fayetteville Clinic

Ashley Palmer

Hearing Instrument Specialist
Rogers Clinic

Beth Hammond

Hearing Instrument Specialist
Russellville Clinic
Bethany Flute

Bethany Flute

Company Care Coordinator
Remote
Transportation Specialist
All over the place

Callie Orrell

Hearing Instrument Specialist
Hot Springs Clinic
BC-HIS
Fayetteville Clinic
Hearing Instrument Specialist
Jonesboro & Paragould Clinics
Patient Care Technician
Heber Springs & Searcy Clinics
Founder & CEO, HIS
Hot Springs Village Clinic
Transportation Specialists
All over the place

Erika Wheelis

Patient Care Coordinator
Little Rock Clinic

Erin Kehner

Hearing Instrument Specialist
Conway Clinic
Transportation Team Leader
All over the place
Patient Care Coordinator
Hot Springs Clinic
Patient Care Coordinator
Rogers Clinic
Patient Care Coordinator
Hot Springs Clinic
HHP, BC-HIS
Heber Springs & Searcy Clinics
Patient Care Technician
Paragould Clinic
BC-HIS
Hot Springs Clinic
Community Outreach Coordinator
All over the place

Kristen Barnett

HIS
Little Rock Clinic
Marji Anderson

Marji Anderson

Insurance Care Team
Remote
Mark Shuffield

Mark Shuffield

Chief Operating Officer
Headquarters

Megan Dyer

Patient Care Coordinator
Fort Smith Clinic

Michelle Morrow

Patient Care Coordinator
Paragould Clinic

Nancy Wilson

Hearing Instrument Specialist
Monticello Clinic
Nicole Prince HIS

Nicole Prince

Insurance Care Team
Remote

Oriana Warner-Jones

Hearing Instrument Specialist
Hot Springs Village Clinic
coordinator Penny Campbell

Penny Campbell

Insurance Care Coordinator
Remote

Rebecca Pfeiffer

Patient Care Coordinator
Russellville Clinic

Sydnie Harrison

Patient Care Technician
Monticello Clinic

Tara Story

Patient Care Coordinator
Jonesboro Clinic

Taryn Anderson

Patient Care Coordinator
Hot Springs Village Clinic
Trevor Shuffield

Trevor Shuffield

Insurance Care Team
Remote

Whitney Cluck

Hearing Instrument Specialist

Fort Smith Clinic

Our blog

shop local sign
2 min read

It’s Patient Appreciation Week!

One of our core values is building real, lasting relationships with our patients. We have the priviledge of helping patients all over...
360 m people hearing loss graphic
9 min read

New studies show hearing loss on the rise…

Until recently, hearing loss has traditionally been considered to be an age-related condition. However studies show that hearing loss is...
Natural Hearing Centers lunch event
2 min read

Can you believe it’s been 9 years?!

This past week, NHC had a special event celebrating the 9th anniversary for our Hot Springs Village clinic. Our Founder and CEO, Dan...

So the world may hear

While the vast majority of our impact and outreach takes place within Arkansas, we are incredibly proud to support the Starkey Hearing Foundation in sharing the gift of better hearing far beyond our clinic walls and state lines.

Our community efforts and on-going participation with the Foundation ensure that thousands of less fortunate individuals get the hearing care they need. We believe hearing is an important gift which allows us to connect not just with the sounds we cherish, but also to each other.

About the foundation

Life is made up of sharing ideas, dreams, and goals. Hearing is vital to that. Giving one person the gift of hearing may seem like a small act of kindness, but it has a compounding effect on the future of our world. That’s what the Starkey Hearing Foundation is all about.​

Ready to take the next step?

Check your hearing

Curious if you have hearing loss? Take our online hearing test and find out!

Find a location

With 13 clinics and 37 mobile clinics, the best hearing care in Arkansas is never far.

Schedule online

Quickly and easily schedule an appointment in any of our clinics.